3 Awesome Tools for Social Media Management in 2019
2019 is here! New year resolutions are being broken left, right, & centre, and everyone on the east coast had to go through a few weeks of hell to survive the polar vortex. Jokes aside, when it comes to social media marketing, using the right tools to manage your accounts is super essential to consistent growth.
So How do you know which features and tools to choose from?
The number of social media marketing tools out there can leave both a beginner and even the more advanced marketer overwhelmed. Whether you’re managing accounts for your self or if you’re an agency managing social media clients, having the right social media platform is essential to online success.
When we look to assess the tools to use, we look at a few different areas at what makes a great social media marketing tool. Some of the things we look for are; ease of use, learning curve, analytics reporting for insights, publishing features, and RSS integration. Because there is so many tools out there to evaluate, we used this criteria to assess only the platforms we felt met them.
We’ve compiled a list for you of our 3 favourite social media management tools for your 2019 social media strategy. Let’s get started!
Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. Similar to Hootsuite, Buffer allows you to manage multiple social profiles (Facebook, Instagram, LinkedIn) with ease.
Buffer does offer a free account option for business who are just starting up. You can connect up to 3 social profiles with the ability to easily schedule content to automate your content posts. An awesome feature for a free account. Buffer also suggests the perfect moments to post based on follower activity. Additionally, you can create and schedule content using their image creator and GIF/video uploader, and shorten track links.
Buffer is also available on Android and IOS to manage your social media accounts directly from your mobile device. Did we mention a google extension too!
Hootsuite has been around around the block for a while. It’s one of the first social media management platforms I saw springing up in my early industry years.
HootSuite is a social media management tool that allows you to schedule and post updates to Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms, all from one place. Forget manually putting together content calendars and setting reminders, this platform has it all.
Hootsuite does offer free plan. Ok, so what does it include?
- Manage 3 social profiles
- Schedule 30 posts in advance
- Generate leads with social contests
- Basic Analytics for tracking followers
- Two RSS feed Integrations
- Content Metrics
This isn’t my personal favourite, but for enterprises or business who rely on Social Media heavily – Hootsuite is a go to management tool.
#3: Sprout Social
Similar to HootSuite, Sprout Social combines a variety of social media management features in one place. It has monitoring, scheduling, analytics, reporting, you name it!
Sprout Social does not offer a free account option but does offer a free 30 day trial. They offer various packages for all business sizes and the lowest package starts at $99 per user/month.
Sprout Social has a social inbox, which we find pretty awesome. It also offers monitoring and keyword searching features to help you monitor your brand on social media. Sprout Social offers integrations with the following social media platforms; Facebook, Twitter, Instagram, Google+, LinkedIn. A few more customized features are the individual statistics on each post which we like, and agency features such as post-approval which we like as well!
All in all, we find Sprout Social to be an adequate social media management platform to help your business grow.
Where to go from here?
Our advice is always test the platforms that are going to most resonate with your business goals. If you’re not an enterprise find a tool that fits your needs, and vice versa. Luckily for you, they all have free plans or trials that allow you to experiment and find the platform that works best for your social strategy. Don’t lose sleep over this, but at some point finding a social media management tool will help in more ways than one. If not, hire a social media agency that will take care of the heavy lifting for you so you can focus on your business.