Coming To Google Analytics Near You.
Google announced earlier this month that they will start rolling out Cross Device Reporting as a new feature in the coming weeks to all Google Analytics accounts. As our world becomes more connected, the need for this type of reporting was essential. Marketers want to continue tailoring experiences across devices.
Your customers journey may start on Gmail on their iPhone and end on a Mac laptop. Regardless of what devices visitors choose to use, mapping out these touch points provides a much clearer picture into your users path. Search advertising will ultimately become more complex as search technology evolves, but this new reporting feature will help us get started.
How Do They Do It?
In the past, if a customer landed on your website from a desktop and dropped off then returned from their phone, those sessions would not be attributed in Google Analytics. Until now.
Because Google does this by taking into account who is visiting your website multiple times, and what devices they are using. Additionally, cookies have tagged you along your journey across the web (Gmail, YouTube, Chrome, etc..). Cross Device Reporting will now allow you to see who has visited your site from two device touch points in a session versus showing segmented metrics for each device.
Setting Up Cross Device Reporting.
To get started on Cross Device Reporting, you will need to activate Google signals in your Google Analytics account.
- Sign in to Google Analytics
- Go to Admin
- Under Property Column click on Tracking Info
- Data Collection
- Follow prompt
- Read the information about Google signals, click CONTINUE.
- Activate Google signals
- Select properties for which you want to activate Google signals
- Click ACTIVATE
This setting may not be available to all Google Analytics accounts as Google has begun to roll out this feature. Stay tuned for more updates in the coming weeks.